Ad Power to Your Marketing, Cheaply

In business or in any organisation, sporting club or church group (it really does not matter which), we all have one thing in common. Our goal is

PEOPLE

How we get these people to interact with our business or organisation is simply called marketing.

Now the difference between good marketing and bad marketing is easy. Good Marketing you get your new people to come see you very cheaply…

With Bad Marketing… well let’s just say you can pay WAY TOO much for a new client to come through your door (if any come at all!).

I’ve been mulling over this problem for a long time. I’ve  discovered that vinyl banners have the best “BANG for your Buck” over any other advertising media available. That’s how I got into the business.

A single vinyl banner can make a difference to your organisation – you probably know this through personal experience already.

And the difference a good banner can make is significant.

One banner on its own, though, can only do so much…

Boxers talk about “Combinations”. Why?

Boxers know that their chances of a “Knock Out Punch”, first Round, first swing are next to zero. They increase their chances by using “Combinations”. A left, a right, another left… you know the type of thing (we’ve all see Rocky).

They swing again and again to achieve their objective.

Now I’m not suggesting that you go out and start beating your prospects into submission – I’m a lover not a fighter anyway .

What I am saying is that multiple messages to your clients, perhaps in several locations will funnel people to you, far more effectively than just one banner (or flag) on its own.

Based on my Boxer analogy, I think Combinations used in all our marketing will make it far more powerful.

Help People Find You, Leave a Trail..

A Marketing Combination for me is where you have multiple instances where you can attract new clients. And by a series of similar visual messages, lead your prospects to your door.

Done right you can even have your new prospects turn up knowing exactly what they want from you… Sweet!

The end result is a funnelling effect that will help lead more people in your doors and, in turn, have more people become clients.

Now I can almost here you saying.

“Yeh Steve, Sounds good but this will cost me a fortune.”

No it Won’t….

You’re right though, you can drop a lot of dough on this kind of marketing, but you don’t have too…

I am talking specifically here today, and I want to focus on your local market. The ones who drive by, every day. You can capture a slice of this action by making it easy for your clients to spend their money…

This is not evil, you cannot BRAINWASH passers-by into wanting what it is you offer (be nice). That’s impossible!

You can only let them know you are there, and let them know how you can solve a problem they may have.

When their head pops up, and they need your service, where will they go. Where would you go.

I can hear the conversation.

“Yes Love, there’s a place I pass on the way to work that does it. I’ll pop in this afternoon and see them.”

You know that’s how it rolls out. So take advantage of it.

Let me show you what I mean. Have a look at the first two Combinations I have put together for you. I think you will like these…

Combination #1 – The One-Two-Three

3 Identical Vinyl Banners – 1,800mm wide by 600mm tall, made using my toughest vinyl. These are normally valued at $312 delivered
My “One-Two-Three” Combination Special Price is just;
$220 Delivered Aust. Wide
$124.00 Saving – 30% Off

Marketing Combo #1 3 Identical Banners

Marketing Combination #1 - 3 Identical Extra-Tuff Vinyl Banners measuring 1,800mm wide by 600mm tall. These are all made using my tough 550 weight Vinyl fabric and come with Double Reinforced Edges & Metal Eyelets. These are normally valued at $312 delivered Combo Special Price $220 - Save $124.00
Available Qty: 13

Combination #2 – The Counter Punch

2 Flying Flags – Identical 3,600mm Tall Single Sided Feather flags with Base & Carry bag
2 Fence Banners – 2,400mm by 800mm tall, using my toughest vinyl. Identical designs.
1 $99 Banner – 1,800mm by 600mm using the design above & my toughest vinyl fabric
Total Value of this (Counter Punch) Combination $1,120.00
Your Price – Just $660 – Save $460.00 – Be Quick only 15 Combo’s at this price
$460 Saving – 41% Off

Marketing Combo #2 3 Banners, 2 Flags

Marketing Combination #2 - 2 Flying Flags – Identical 3,600mm Tall Single Sided Feather flags with Ground Spike base & Carry bag 2 Fence Banners – 2,400mm wide by 800mm tall, made using my toughest vinyl. Identical designs. 1 $99 Banner – size 1,800mm by 60mm also made using my toughest vinyl fabric. Same design as fence banners Total Value of this (Counter Punch) Combination is usually $1,120.00 Your Price – Just $660 – Be Quick I am only doing only 15 Combo’s at this fantastic price Nd\b. Only 15 of these Combinations are Available Save $460.00
Available Qty: 7

I like the Counter Punch Combination. Here’s why.

You can have 2 banners on the street, big enough to catch the attention of passing roadside traffic. Your two flags can highlight your entrance or driveway, or just have them flying out the front. And finally your 1,800 by 600mm banner the smaller one can go over your door.

The funnelling effect this will have on your business will be awesome.

It will attract a bunch of new clients who didn’t even know you’re there. All that passing traffic, who knows how many of them need your goods or services.

It will also remind old clients that you are still there. They have purchased from you before, they will again!

And finally it makes it very easy for your prospects to know:

• Where you are
• Who you are (and most importantly)
• What you have on offer for them.

If your Combination helps you find even 100 new clients in the next 12 months, that’s as little as $1.95 you’ve spent on advertising for a new client. And I have a feeling that 100 new clients over a year is a conservative number. What’s it costing you now?

Let me know the package(s) you want and we can get your 2012 off to a FLYING start.

Best of Success to you.

Cheers

Steve – The Vinyl Banner Guy
B2bjv.com – Australia’s Best Value Vinyl Banner & Flags

PS. Have a think about it. If these deals aren’t for you, feel free to pass them on to a friend or associate you can think of who could use a few more clients every week.

I know it can be tough early in the year allocating money for marketing, so to help I have really cut these prices to the bone.

Remember, the only thing in business that makes you any money is marketing. Everything else is just an overhead…

Cheers

Steve

PPS.  If you have Discount Coupons for both these Marketing Combinations, please place you order for each Combo as a separate transactions (sorry). This is the only way I can get your Coupons to work on both items  ;-)

Many Thanks

Steve.

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I have recently had the pleasure of helping St. Bede’s Primary School in Braidwood (New South Wales) with two flying flags (School Flags).

St. Bede’s is a Catholic Primary School is located in the beautiful and historic town of Braidwood which lay about 90 kilometres east of the nations capital Canberra (N.S.W.).

The school was originally established in 1859 and has run uninterrupted since 1878. That’s over 150 years – there has to be a record in there somewhere. Congratulations St. Bede’s!

The design of St. Bede’s School flags required (in part) the recreation of their School logo. Logo recreation is a service I normally charge a fee for, the reason being that they can take some time to do and can be quite difficult to match exactly.

For Schools, Sports Clubs and other non-profits and charities I do what I can to keep the cost down so, like in this case there was no charge for St. Bede’s logo recreation.

What is not commonly know with this type of printing (ie. banners & flags) where everything is on a LARGE scale. File (graphics files) that are fine for letterhead, lose their integrity when enlarged up to the size required for a banner, or in this case flag production. The logo files begin to pixelate.

Without getting too technical, I think of the pixelation effect as being like too little butter spread over too much bread. It just loses it flavour & colour.

Anyway, the flags where dispatch to St. Bede’s yesterday and I am sure they will be put to very good use.

Keep up the good work guys. Would love to have a picture of your school flags in action when you have a chance.

Cheers for now & thanks for reading.

Steve – the Vinyl Banner & Flag Guy

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Another type of vinyl banners I have been doing a lot with lately are Construction Site Banners. Many of them like this one that was destined for southeast Queensland.

This banner here for Rainbow Builders is a great example of a typical construction site banner.

Their name is clear and easy to read, I personally would have preferred to see their contact details a little larger, though these type of banners are as much about safety information and compliance with Workplace Health and Safety legislation as they are advertising.

An easy way to meet your Workplace Health & Safety Legislation obligations

All the usual warning symbols for head, foot and ear protection are in place, along with the “Danger Construction Site” sign, and all incorporated into one simple unit.

Rainbow has even managed to include their professional affiliation symbols for the Master Builders as well as for their Quality Certification.

A construction site banner like this one is a simple fix for a whole lot of signage problems normally associated with breaking ground and getting your site started.

In one easy step you can make sure your construction site is safe, and one that complies with Workplace Health and Safety legislation guidelines. And because you have all of the requirements rolled up into one complete unit, it is easier to ensure all your Workplace Health and Safety legislation obligations have been met as soon as possible, and with a minimum of effort. There is only one sign to worry about… easy.

And unlike corflute signage, your vinyl banner will travel easily between your construction sites as you need them.

Finish is important

When the project is complete, and your Construction Site Banners are not in use, they will store rolled up and efficiently out of the way until your need them again.

If you need help with Site Banners for your business, let me know. I realise you may require more than one unit, and I will give you a great deal on any quantities of 3 Construction Site Banners or more.

Thanks for reading

Steve – The Vinyl Banner Guy

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The banner you can see pictured here is one I did for my local Sailing Club.

Wangi Sailing Club wanted a vinyl banner to help thank their sponsors for their support as well as encourage them to participate again in the following year. It’s a good idea, after all as we all know “action rewarded is often repeated”.

The challenge was Wangi had over 30 sponsors to cater for on their banner, some major others not. To include these sponsors in a visually interesting way was a tough ask. I eventually came up with the design you see here.

I wanted to keep it interesting while separating the sponsorship levels enough as not to ruffle any feathers… and you thought Vinyl banners just about printing letters on blank bits of vinyl…No Way!

After a couple of minor changes to the initial design, we settled on this one. The banner was fixed the outer brick wall using dynabolts through the metal eyelets and has been happily sitting on the side of the clubhouse building now for the better part of two years.

While it is starting to show some signs of fading (that Aussie sun is tough on the yellows), it is still very effective.

If you have a similar type of problem to solve for your club or organisation, I would like to offer my help with a design that will help you.

Vinyl Sponsors Banners are really a great way to help your sponsors get some publicity for their support. Your banner also helps you when it comes time to pick up the phone to ask for your sponsors support again in the following year.

Help your sponsors so they can help you in return.

Thanks for reading

Steve – The Vinyl Banner Guy

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I do a lot of vinyl market banners, some of them quite fancy, while others are a little more… straight to the point. This example here is more the latter.

This market banner was produced for a Rotary market held in lovely Sunbury, about 33 kilometres northwest of Melbourne’s CBD.

As you can see from this banner’s design, it is publicising a combined market and car boot sale. This simple banner conveys the right information of where and when as well as making it simple for everyone interested to find more information should they need it.

Not all vinyl banners and signs need to be a work of art. Keeping your message short and sweet is important, making sure it is clear and easy to read is also a must.

The Rotary symbol here is a recognisable icon and will help catch the attention of passers-by. Graphics are good for this, though in my opinion they should not be used for their own sake.

If you graphic helps tell your story and makes it easier for your message to “sink in”, use it. If on the other hand it is merely eye candy, think twice about it.

Your vinyl banner typically will only be seen for a few seconds, so you have to make sure you don’t have too much message to be absorbed in the time available. This is especially true if you are using your banner as a pocket sized (and temporary) billboard.

Thanks for reading

Steve – The Vinyl Banner Guy

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The Kumon method of Education has been in existence for about 50 years. It started with a fathers love for a son.

The late Chairman Toru Kumon developed the prototype of what we now know as the Kumon Method for his own son Takeshi in 1954. He was a high school mathematics teacher at that time.

Since those humble beginnings Kumon Education Centres have now grown around the world and practice in 46 countries – including Australia. Over four million young people have benefit from their work.

I have been fortunate enough to be able assist a few of the Kumon centres locally by providing them with vinyl banners to help promote their excellent service.

This banner pictured (one of two banners), was created for Viji and the Mount Waverly and Narrewarren South Kumon Education Centres.

The message here I guess is that no matter how good your product or service, it is of the utmost importance to spread the word and promote your business at every opportunity and if you can do so at little cost – all the better.

If you are proud of of what your business can provide for your clients (and you should be!). Whether it be a service like the Kumon Centres mentioned here, or a product you provide or make. Placing that product or service in the hands of as many people who need it is one of the most important jobs you have.

That’s what I try to do here with my vinyl banners. I know my products work and that they can help you to promote your business very effectively and very economically. It is my duty to help as many businesses to benefit from that fact as I can.

So if you have not tried a vinyl banner before, you might want to give it some serious thought. You can have one from as little as $99, and I guarantee your banner will pay for itself many times over. That’s my guarantee.

Keep up the good work Viji and all the good people at the Kumon Centres, our future depends on it.

Thanks for Reading

Steve – The Vinyl Banner Guy

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This is an idea I came up with working with Natasha at Doggy Stylez – Dog Grooming and Obedience Training. (Hi Natasha!).

Natasha wanted something special for her first vinyl banner, it was quite a challenge to get everything just the way she wanted. Though I think you will agree, the finished result we came up with is a beaut.

This is one of my $99 banner sizes (ie. 1,800 by 600 millimetres), though as you can see there is no doubt about what business Natasha is in.

This banner is clear and simple, as well as being a little bit fun. This is a great combination for an effective vinyl banner to promote any business.

Her contact number is easy to read and I have a feeling that Natasha is going to be hearing a lot of new customers saying;

“I saw your sign up the road”.

And after all, isn’t that what a promotional business banner is all about?

Wishing You the Very Best of Success Success

Steve – The Vinyl Banner Guy

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Do you have a favourite image that is begging to printed as a Photo Banner? With the quality of the digital printing technology available now its easy.

The trick with creating a really fantastic photo banner is to start with a high quality image. This is really important.
Once you start to enlarge your image up to banner size, (any SIZE), the bigger your photo (ie. the higher resolution) the better I can print it for you.

Nothing is more disappointing than enlarging an image way beyond its native size. I help a lot of people with their photo banners and it is easy to fall into this trap.

The perception is, because the image looks great on a mobile phone or even on a website, it will look just as good when it is enlarged (sometimes by many hundreds of percent) and transferred onto a banner.
Unfortunately this is not the case…

To explain this – just in case you are not familiar with this effect, I need to get a little technical.
Digital images are made up of thousands of tiny dots called pixels. These pixels are essentially coloured dots that make up your image in much the same way as a picture is made using mosaic tiles.

Once we start to enlarge a picture beyond its native size, that is the size it is meant to be viewed at, it will suffer from an effect called pixelation.

Pixelation is a term used to describe how a pictures integrity is reduced as it is enlarged beyond the size it should be. It’s a little like spreading too little butter on too much bread.

You have probably seen this effect yourself. When images are enlarged too far they distort and get like a saw toothed edges to them. This is the pixels being enlarged to the stage where they can be seen easily, and a sure sign that your image is enlarged too far.

The detail of the image is lost with pixelation

Here is an example here to help demonstrate the effect.

So now that that’s out of the way, what I am saying to you is, if you do want to print your favourite image onto a photo banner. The higher the resolution of the image we use to start with the better, and the bigger we can enlarge it without this pixilation creeping in.

Once we have a suitable image to work with, the rest is easy. I can add any message you want, and even cut out the background of a person in your image if you want.

As for size.. well, just about anything is possible… (as you can see by the image above).

If you would like more information about a photo banner for yourself or for an extra special occasion, please feel free to send me a message, I will be happy to oblige.

To get in touch use my quick enquiry form below. Just click on the BIG Red the button below and you will be taken to my contact page.

I can be back to you in 24 hours and most of the time I will respond to you inside an hour. So what do you have to lose?

So thank you for reading and I look forward to hearing your photo banner ideas soon.

Cheers

Steve the Vinyl Photo Banner Guy

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Working with charities and helping organisations with their charity banners and flags is a great source of satisfaction to me at B2bJv.com.

It is rewarding to be able to offer my assistance to people who devote their time and energy to helping others – regardless of whether these others are people or animals.

I salute you all and think what you are doing is very noble indeed. You deserve our recognition and our praise as often as we get the chance to give it.

That is the main reason I write this article today. To give my sincere thanks to all those involved with any charity around Australia and indeed around the world.

Some of the organisations I have been fortunate enough to help directlyover the last few months are here on this page. These are the charity banners and flags I have helped them with.

Now that said as much as I would love to provide me services FREE of charge to any charity, doing so would have me out of business very quickly – and that’s no use to the charities involved or me.

What I can do though is provide all of my banners, flags, banner stands, X banners, in fact everything in my promotions inventory at the very best prices I can.

So if you need help with a simple charity banner for your organisation drop me a line. If your organisation needs flags for a fund raiser let me know. If you need any help at all with your promotion items please give me a chance to help.

My artwork for you will be FREE of charge, and the prices I will give to you to help out will be the best you will find in Australia. If any other flag or banner provider can do better for you I applaud them.

After all this is about helping one another, and if we can do that a little better, that’s only a good thing – don’t you think…

If you like what I have said here, click the Fb “like” button above. The more people and charities we can let know about where they can find cheap charity banners and flags the better.

Thanks for reading.

Steve – The Vinyl Banner Guy

The Wombat Protection Society's Banner - Find them here - http://www.wombatprotection.org.au/

Here is a design for a Charity flag I was working on for Dymocks Children's Charity - http://goo.gl/rafyR

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Hi, Steve Scott ? ?the Vinyl Banner Guy? here again. I hope you are well.

As you may (or may not) know I live a little north of Sydney, my office is on the shores of lovely Lake Macquarie.

While doing an urgent delivery to the Big Smoke the other day I was amazed by the shear weight of numbers of vinyl banners Sydney businesses are consuming.

Some of these vinyl banners were real works of art, and others? well? you get the picture.

Because of the popularity of my vinyl banners online, my banners, flags and banner stands can bee seen in every state of the Commonwealth. With tonnes of vinyl banners in Sydney, Melbourne and Brisbane, vinyl banners in Wollongong, Newcastle. As well as numerous examples of my work in Australia?s heartland, you may have already seen some of my work in your area.

B2bJv.com - The Best Vinyl Banner Online - Guaranteed

So I guess what I am trying to say is, should you need a vinyl banner anywhere in Australia (or New Zealand for that matter), from Aarons Pass in New South Wales to Zuytdorp in Australia?s west, I am here to help.

I pride myself on my service, you are the most important person in my business, and the value of my products is second to none. Testimony to this is how many referrals I get from existing clients.

If you would like more information on a vinyl banner or any of the other promotional products in my range, please feel free to use my easy contact form provided for you in the link below.

I will answer your query in less than 24 hours and 90% of the time within the hour. What are you waiting for? Just fill in the form below and I will be back to you ASAP with any information you need, even if it is about vinyl banners in Sydney!.

Thanks for Reading

Steve Scott – The Sydney Vinyl Banner Guy

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