Ad Power to Your Marketing, Cheaply
In business or in any organisation, sporting club or church group (it really does not matter which), we all have one thing in common. Our goal is
PEOPLE
How we get these people to interact with our business or organisation is simply called marketing.
Now the difference between good marketing and bad marketing is easy. Good Marketing you get your new people to come see you very cheaply…
With Bad Marketing… well let’s just say you can pay WAY TOO much for a new client to come through your door (if any come at all!).
I’ve been mulling over this problem for a long time. I’ve discovered that vinyl banners have the best “BANG for your Buck” over any other advertising media available. That’s how I got into the business.
A single vinyl banner can make a difference to your organisation – you probably know this through personal experience already.
And the difference a good banner can make is significant.
One banner on its own, though, can only do so much…
Boxers talk about “Combinations”. Why?
Boxers know that their chances of a “Knock Out Punch”, first Round, first swing are next to zero. They increase their chances by using “Combinations”. A left, a right, another left… you know the type of thing (we’ve all see Rocky).
They swing again and again to achieve their objective.
Now I’m not suggesting that you go out and start beating your prospects into submission – I’m a lover not a fighter anyway 
.
What I am saying is that multiple messages to your clients, perhaps in several locations will funnel people to you, far more effectively than just one banner (or flag) on its own.
Based on my Boxer analogy, I think Combinations used in all our marketing will make it far more powerful.
Help People Find You, Leave a Trail..
A Marketing Combination for me is where you have multiple instances where you can attract new clients. And by a series of similar visual messages, lead your prospects to your door.
Done right you can even have your new prospects turn up knowing exactly what they want from you… Sweet!
The end result is a funnelling effect that will help lead more people in your doors and, in turn, have more people become clients.
Now I can almost here you saying.
“Yeh Steve, Sounds good but this will cost me a fortune.”
No it Won’t….
You’re right though, you can drop a lot of dough on this kind of marketing, but you don’t have too…
I am talking specifically here today, and I want to focus on your local market. The ones who drive by, every day. You can capture a slice of this action by making it easy for your clients to spend their money…
This is not evil, you cannot BRAINWASH passers-by into wanting what it is you offer (be nice). That’s impossible!
You can only let them know you are there, and let them know how you can solve a problem they may have.
When their head pops up, and they need your service, where will they go. Where would you go.
I can hear the conversation.
“Yes Love, there’s a place I pass on the way to work that does it. I’ll pop in this afternoon and see them.”
You know that’s how it rolls out. So take advantage of it.
Let me show you what I mean. Have a look at the first two Combinations I have put together for you. I think you will like these…
Combination #1 – The One-Two-Three
3 Identical Vinyl Banners – 1,800mm wide by 600mm tall, made using my toughest vinyl. These are normally valued at $312 delivered
My “One-Two-Three” Combination Special Price is just;
$220 Delivered Aust. Wide
$124.00 Saving – 30% Off
Available Qty: 13
Combination #2 – The Counter Punch
2 Flying Flags – Identical 3,600mm Tall Single Sided Feather flags with Base & Carry bag
2 Fence Banners – 2,400mm by 800mm tall, using my toughest vinyl. Identical designs.
1 $99 Banner – 1,800mm by 600mm using the design above & my toughest vinyl fabric
Total Value of this (Counter Punch) Combination $1,120.00
Your Price – Just $660 – Save $460.00 – Be Quick only 15 Combo’s at this price
$460 Saving – 41% Off
Available Qty: 7
I like the Counter Punch Combination. Here’s why.
You can have 2 banners on the street, big enough to catch the attention of passing roadside traffic. Your two flags can highlight your entrance or driveway, or just have them flying out the front. And finally your 1,800 by 600mm banner the smaller one can go over your door.
The funnelling effect this will have on your business will be awesome.
It will attract a bunch of new clients who didn’t even know you’re there. All that passing traffic, who knows how many of them need your goods or services.
It will also remind old clients that you are still there. They have purchased from you before, they will again!
And finally it makes it very easy for your prospects to know:
- Where you are
- Who you are (and most importantly)
- What you have on offer for them.
If your Combination helps you find even 100 new clients in the next 12 months, that’s as little as $1.95 you’ve spent on advertising for a new client. And I have a feeling that 100 new clients over a year is a conservative number. What’s it costing you now?
Let me know the package(s) you want and we can get your 2012 off to a FLYING start.
Best of Success to you.
Cheers
Steve – The Vinyl Banner Guy
B2bjv.com – Australia’s Best Value Vinyl Banner & Flags
PS. Have a think about it. If these deals aren’t for you, feel free to pass them on to a friend or associate you can think of who could use a few more clients every week.
I know it can be tough early in the year allocating money for marketing, so to help I have really cut these prices to the bone.
Remember, the only thing in business that makes you any money is marketing. Everything else is just an overhead…
Cheers
Steve
Items in Your Basket
PPS. If you have Discount Coupons for both these Marketing Combinations, please place you order for each Combo as a separate transactions (sorry). This is the only way I can get your Coupons to work on both items ;-)
Many Thanks
Steve.
