Or How to Erect a Mini Billboard. – Part 1

Once you have your vinyl banner it is obvious it will do you no good at all until someone sees it. So this week I have decided to share three simple steps I always use to make sure my banners look their best and as a result give me the most impact for my dollar (ROI for all you Accounting types).

Today I will cover the first two steps and next week I will cover the remaining step of how to tie your vinyl banner.

Pictured above is an example of how I like to display my vinyl banners (yes I do use my own vinyl banners to promote my website and yes Vinyl Banners do work!).

This image is one I took this morning on the way into the office (with my iPhone). I put this one up early last evening. It is hanging at the entrance to an industrial estate in the Lake Macquarie town of Morisset in New South Wales (about 20 minutes drive from my office).

The first thing to make sure of when displaying your vinyl banner is to make certain it is as close to level as you can make it. Few things look more slipshod than a vinyl banner at an odd angle, this is a definite No No!

The second most important thing to consider is the height of your banner. I have touched on this in a previous post so I won’t go into to too much detail here. You want to have your banners base (the bottom seam or lower ropes) ay least 2 meters of the ground. Ideally we are trying to keep it above hand height for two important reasons.

Firstly the higher you banner is from the ground, the more easily it will be seen, secondly by keeping it above normal hand height it will be fairly safe from being removed and also safe from vandalism.

You may need to invest in a ladder if you don’t already have one. A medium size step ladder should do fine and you will still be able to stow it in the boot of your car.

I will finish up next time with the all important third step. How to select a good location for your vinyl banner and how to tie your banner so it will remain looking good for the maximum time possible.

I will post Part 2 Next week…

Cheers

Steve