Most of the vinyl banners I create are designed from a Marketing perspective.
Whether they are made to bring more customers through the doors, put more new members on the books or to have more parishioners on seats every Sunday. All these banner types have one thing in common, that is Marketing.
They are made to persuade the masses into having them do what you want them to.
Marketing by definition is non-personal sales. Selling that you do without actually being in front of your prospect. TV ads, direct mail, facebook ads and even vinyl banners can all be used for marketing.
Even this article is a form of marketing. The message I am sending you is that I am just not another guy who can print pretty pictures on big bits of PVC. These days it is simply not enough.
If you are going to the trouble of getting a vinyl banner for your business or organisation in the first place, do yourself a favour and make sure that you make it as effective as you can.
Imagine if over a couple of years your banner finds you 1,000 new clients. If we could make that same banner only 10% more effective, that’s 100 extra people you can call clients you would not of otherwise had.
It is worth going to a little extra trouble, and that’s where I can help. I have been marketing in and offline for years. I have read hundreds of books on the subject and have been to seminars both here in Oz and overseas to make sure I keep up to speed with the best way to help you (and me) effectively deliver our message to the people who can benefit most from hearing it.
With vinyl banners, the biggest mistake I see most is too much information.
Your banner has about 5 seconds (or less) to get your message across to your prospects. Most banners are seen from passing cars, so time is short, and drivers are busy with fifty other things apart from reading your sign.
What do you say on your banner?
This is always a tough one. The best answer is that you have an offer for your prospects, with an immediate benefit.
An example is the easy way to show you what I mean.
Let’s say we have a car wash that we want to promote with some vinyl banners. We have come up with these two options;
Chances are that both of these banners will work. The difference between these two designs is banner one is essentially just a big price tag. For a sale like this it is probably OK.
The second banner is a little different. It has identified a problem that your prospects face, that is a “Dirty Car”. We have also identified the “No Time problem” (none of us has enough time).
This banners message has joined in the conversation that your prospect is already having in their head.
Your banner has shown two important things to your prospect;
1. You know their problem
2. You can provide a Solution
That’s pretty much it.
What I am saying is your banner message, your Marketing message, is to sell the Sizzle and not the steak.
Sell your product or service benefits to your clients rather than list your features. What solution do you offer, what problems do you solve, these are the most powerful triggers for your prospect to take action.
It is human nature to move from pain faster than we pursue pleasure, and marketing is very much about human nature.
Identify a problem, provide a solution for a fair price and tell them about it.
If you get stuck I am happy to lend a hand. Sometimes it is easier to get going if someone else helps give you a start. Thats what my job is for you when it comes to vinyl banners.
A good product, a fair price, and a Marketing that will work for you and your organisation or business.
Steve – The Vinyl Banner Guy